Category: Case Study

Maggi

Objective: To promote and hype up Maggi’s newly launched product- Maggi Pedas Giler 2x, as well as increase consumption amongst our audience.   Solution: Leveraging on the intense spiciness of this product, our top talents from our brands – Fly FM, Hot FM, One FM, and Thelaki challenged each other to find out who could …

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Category: Case Study

McDonald’s

Objective: To demonstrate an online contest journey that encourages food testing to the masses and also to create awareness around McDonald’s ongoing localization campaign.   Solution: Taking inspiration from popular ASMR food review content on the web, Hot FM via our popular web series – Bro Cuba featuring Geng Pagi Hot and Sarancak took up …

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Category: Case Study

Kinohimitsu

Objective: To spread awareness of the importance and benefits of collagen to our skin as well as sales conversion among the target market in conjunction with Kinohimitsu collagen month.   Solution: Firstly, we build the anticipation from our broadcast channel, before creating sales on our digital front. One FM via its well-known radio personalities highly …

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Category: Case Study

Giant

Objective:  Create awareness among Malay audience & make Giant as their preferred hypermarket during the Ramadan/Raya season.   Solution:  Thelaki created a video content that contains funny raya-related ‘puns’ or jokes that were relevant and close to their audience’s heart alongside with an editorial about tips on getting ready for Hari Raya at Giant. On …

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Category: Case Study

Foodpanda

  Objective:  To promote Foodpanda’s app and gain more new users.   Solution:  Our broadcast brands and its influencers combined with digital assets in creating an integrated campaign. The campaign was a success and has delivered both reach and high engagement on our traditional and digital platforms.    Impact:  With the exposure from Hot FM, …

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Category: Case Study

Lembaga Zakat Selangor has joined forces through our talents from Hot FM's Geng Pagi Hot together with top-notch KOL’s such as Sufian Suhaimi, Wany Hasrita, Aizat Amdan, Haqiem Rusli, Kaka Azraff & Sara Suhairi to make this campaign happen via a holistic approach across our on-air, digital & activation platform, together with our 2 digital brands; Thelaki & Donna.

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