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Category: Industry Insight

  • Industry Insight

GfK: 20.6 million Malaysians listen to the radio weekly; more young Malaysians tuning in

5 December 2019

The Radio Audience Measurement conducted by GfK in the second half of 2019, in partnership with Commercial Radio Malaysia (CRM), revealed that radio listenership in Peninsular Malaysia remains high, with around 20.6 million listeners tuning in on an average week.

  • Industry Insight

Radio listenership continues to appeal among Malaysians, providing advertisers with the opportunity to reach their key audiences

14 November 2019

Radio listenership continues to appeal among Malaysians, providing advertisers with the opportunity to reach their key audiences.

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Kool FM has demonstrated strong appeal among the m Kool FM has demonstrated strong appeal among the mass affluent, according to the latest GfK survey.

For 2 surveys consecutively, Kool FM becomes the No.1 Malay talk radio station that focuses on current issues, social and community news. Besides, the drive show led by Izwan Azir has shown excellent performance by achieving the highest increase in the number of listeners.

Kool FM's digital presence was further strengthened by achieving more than 823,000 digital communities, almost 8 million total website page views, and over 7 million total digital listenership, as of April 2021.
 
Let’s engage with us now as we curate, create and deliver content through multiple touch-points.

Visit www.ripplemedia.com.my to explore more.

#RIPPLE #KoolFM #Radioplus #Radio #marketing #content #digital
The findings based on the latest GfK survey show O The findings based on the latest GfK survey show One FM's immense growth on and beyond the airwaves. 

One FM manages to grow its digital video views to 40% in Q1 2021, as compared to Q4 2020. The station, too, has gained more than 29 million video views, as of April 2021 and obtained more than 1 million followers on Facebook, reinforcing its ability to reach audiences across multiple platforms.

On the traditional front, One FM manages to capture the majority of the urban market and over 85% of the listeners with a household income above RM3000. Besides, One FM’s exclusive listeners show a significant rise for the weekday segment.

We will continue to deliver engaging and shareable content while leveraging on the evolving trends to attract more audiences. 

Visit www.ripplemedia.com.my for more information.

#RIPPLE #oneFM #Radioplus #Radio #marketing #content #digital
With continuous and dedicated engagement, Hot FM d With continuous and dedicated engagement, Hot FM displays a high growth rate within its radio community. 

According to the recent GFK survey, Hot FM continues to engage almost 3.7 million listeners each week, with significant growth among the millennial group age below 30 for all segments. 

Besides that, over 1.6 million Hot FM listeners are the decision-makers of consumers durables with purchasing power, while over 2.6 million listeners have a household income of more than RM3000.

On TikTok, Hot FM manages to remain as the No 1 Malay Radio Station in Malaysia with almost 1 million followers, keeping them entertained with our creative video content that has obtained over 453 million video views as of April 2021. 

Hot FM will continue to deliver engaging and enriching content for both our listeners and advertisers.

Visit www.ripplemedia.com.my for more information.

#RIPPLE #HotFM #Radioplus #Radio #marketing #content #digital
Based on the recent GFK survey, Fly FM has shown s Based on the recent GFK survey, Fly FM has shown significant growth with its engagement on digital and traditional platforms. Taking over the TikTok app, Fly FM maintains its position as the No 1 English Radio Station in Malaysia.

The station, too, continues to grow its digital listenership and digital video views to more than 4 million and 10 million respectively, as of April 2021. Together with these, one of the biggest increases that have been especially noted comes with the introduction of Fly FM’s new lineup. Reaching 1.15 million listeners, Fly FM has become the No 1 listenership growth in Malaysia for 2021.

Our influencers will keep creating engaging content to ensure it resonates with the Millennial and Gen Z via our multiple platforms. 

Visit www.ripplemedia.com.my for more information.

#RIPPLE #FlyFM #Radioplus #Radio #marketing #content #digital
Tangan dihulur maaf dipinta, Tanda maaf setulus ha Tangan dihulur maaf dipinta,
Tanda maaf setulus hati,
Jauh dimata tetap dicinta,
Jangan lupa kita video call nanti!

Selamat Hari Raya! Maaf Zahir & Batin daripada RIPPLE.

#SayangRaya #RIPPLE #Radioplus
Sempat lagi nak try tips untuk dapur segar & berki Sempat lagi nak try tips untuk dapur segar & berkilat sebelum raya! ✨✨ Hanya guna lemon and bebas dari bahan kimia! Semoga membantu 🙆🏻‍♀️

#KoolFM #KoolTips #bahanalami #kitchentips #Radioplus #Digital #SayangRaya
Even though we can't balik kampung for raya this y Even though we can't balik kampung for raya this year, but don't forget to always stay connected with our loves one! The Fly FM Squad is back with “Selamat Hari Raya”! 🎉🎉

#FlyFM #SelamatHariRaya #SayangRaya #RIPPLE #Radioplus #Digital
Muat naik situasi anda menyambut Aidilfiti tahun n Muat naik situasi anda menyambut Aidilfiti tahun ni dalam format video dengan menggunakan lagu raya Hot FM - Salam Dari Jauh atau Indahnya Syawal di Tiktok untuk berpeluang menang duit raya bernilai RM200 💰! Paling penting, kena la follow akaun Tiktok Hot FM (@hotfm976_) dan jangan lupa #HotTiktokRaya ✨✨

#HotFM #LebihHangatDaripadaBiasa #SayangRaya #Radioplus #Digital #TikTok
Can anyone relate to this situation during weekend Can anyone relate to this situation during weekend or when big occasions such as Raya are just around the corner? 🤣🙋‍♀️🙋‍♂️

Tune in to #FlyFMRDIliBK weekdays from 6AM. 💥

Check out our frequencies at ww.flyfm.com.my or live stream via mobile app, website, YouTube (Fly TV) and Joox!

#FlyFM #OnlyAsians #Digital #Radioplus
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