The Radio Audience Measurement conducted by GfK in the second half of 2019, in partnership with Commercial Radio Malaysia (CRM), revealed that radio listenership in Peninsular Malaysia remains high, with around 20.6 million listeners tuning in on an average week.
Category: Industry Insight
Radio listenership continues to appeal among Malaysians, providing advertisers with the opportunity to reach their key audiences
Radio listenership continues to appeal among Malaysians, providing advertisers with the opportunity to reach their key audiences.