Category: Case Study

Lembaga Zakat Selangor

Objective:

To create awareness on their Berzakat campaign especially to those who are under 30 years old and currently employed.

 

Solution:

Lembaga Zakat Selangor has joined forces through our talents from Hot FM’s Geng Pagi Hot together with top-notch KOL’s such as Sufian Suhaimi, Wany Hasrita, Aizat Amdan, Haqiem Rusli, Kaka Azraff & Sara Suhairi to make this campaign happen via a holistic approach across our on-air, digital & activation platform, together with our 2 digital brands; Thelaki & Donna.

 

Impact:

#KongsiRezeki campaign has successfully garnered almost:
  • 2 Million reach
  • More than 1.4 Million video views
  • Over 500,000 engagements

 

*Source: combined data from Facebook, Twitter, Instagram & YouTube

 

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