Category: Case Study

U Mobile

Objective:

To promote and celebrate U Mobile’s latest prepaid plan – Unlimited Funz with unlimited data that give its users access to free data for PUBG Mobile & Mobile Legend, as well as social media and messaging.

 

Solution:

Hot FM’s social spheres were transformed into an ultimate game hub for a whole day through a full-day take over with U Mobile where our key talents to create hybrid traction both on-air and on digital. Geng Pagi Hot utilized their strong weekly listenership by creating a series of discussion topics during the segment, while Jam Hot engaged evening drive time listeners through various segment features with gaming as their main topic. The campaign was also extended to their personal social media pages for a more credible touch, as well as Hot FM’s hugely followed social pages.

 

Impact:

This wholesomely integrated campaign was well-received by the target audience, gathering:

  • More than 486,000 reaches
  • More than 380,000 impressions

 

Source: Combined data from Facebook, Twitter & Instagram

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